Owning a luxury car is a great way to enjoy the finer things in life, but we must make sure we’re purchasing quality, and not just a name. The same applies to a purchasing a premium watch such as a Breitling or Rolex. The quality of a first-rate watch is essential, and two of the most important measures of quality are the tests by which a watch must pass in order to be certified as accurate. Accuracy does not only mean that a watch is showing the exact time, but also depends on the constancy of its rate; meaning, that a watch gains or loses the exact same amount of time each day. One of these certifications is the chronometer label given by the official regulatory council for chronometers in Switzerland (COSC). The other is the widely known Geneva Seal, and surprisingly Patek Philippe is the only watch manufacturer that is qualified and certified for its entire production of mechanical movements.
Pretty much any watch can give you accurate time, but only a select few actually distinguish themselves as luxury watches. Luxury watches are to be admired for the beauty of their design, their craftsmanship and functionality. Typically speaking a luxury watch has an artistic quality that goes well beyond trends. Unlike cars which depreciate, these are often kept for a lifetime and in some instances, such as a heralded Audemars Piguet, passed on through generations and become part of an estate.
Luxury brand watches are created by highly professional watchmakers and reflect the latest market demands. The attention is paid to the smallest detail, and as a result customers obtain watches of the highest quality and accuracy. Aside from top grade materials such as crystal, gold, platinum or diamonds, these watches undergo rigorous testing. In some cases they are manufactured manually and in a very limited quantity because of such. There is a plethora of makes, styles and designs out there, so it all comes down to what you both desire and fits your budget.